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Advertising Technology Provider (EP361-150005/A)

Tender Information
Author ahnationtalk
Deadline Open
Name Public Works & Government Services Canada
Type NPP
Region CAN
Sector Public Sector
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Category Miscellaneous

Date closing     2015/04/22 14:00 Eastern Daylight Time (EDT)


Reference number     PW-$$CZ-008-66975
Solicitation number     EP361-150005/A
Region of delivery     Alberta, British Columbia, Manitoba, National Capital Region, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
Notice type     Notice of Proposed Procurement (NPP)
GSIN    T003A: Advertising

Trade agreement        None

Tendering procedure    The bidder must supply Canadian goods and/or services
Competitive procurement strategy    Best Overall Proposal
Procurement entity    Public Works & Government Services Canada
End user entity    Public Works & Government Services Canada


Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements:
Dominique Granger

Nature of Requirement:
Canada is seeking the services of a supplier to fulfill the mandate of Government of Canada (GC) advertising technology provider (ATP) to support a wide range of government programs and services through advertising technology services. These services, and certain related optional services, are to be provided on an “as-and-when-requested” basis. Corporate Services will also be required on an ongoing basis.
The mandate includes services in support of GC digital advertising activities within Canada, at the national, regional, rural and community-based levels, targeting all ages and origins, including ethnic and Aboriginal communities, in English and French, as well as in other languages, as required. A limited number of activities could entail requirements in other countries..

Period of Contract:
The period of contract will be for three (3) years with the possibility of two (2) additional one (1) year option periods.

The Canadian Content Policy will apply to this procurement.

This procurement is not subject to trade agreements.

Bidders’ conference:
A Bidder’s conference/teleconference will be held in Ottawa Ontario on March 23, 2015.  Bidders are invited to attend in person or by teleconference. Bidders who do not attend will not be precluded from submitting a proposal.

More information is provided in the Request for Proposal.

Evaluation Criteria:

Mandatory Requirements:
The Bidder MUST submit two (2) case studies of digital advertising campaigns, which were completed* within the last three (3) years of the bid closing date, and were managed by the Bidder or its senior personnel.  The minimum net media budget for the digital component(s) must have been $200K. Between the two (2) case studies provided, the Bidder MUST demonstrates its experience in the management of integrated advertising technology systems and data by addressing each of the following requirements:
o    traffic and track digital advertising creative of various formats across various sites and platforms;
o    target select audiences in real time;
o    ensure brand safety;
o    prevent or detect impression fraud;
o    verify or measure viewability; and
o    measure and report on overall campaign performance for various digital advertising tactics including the integration of external system and data, and the development and provision of customized reporting with controlled access, tailored to a client’s specific needs.

The Bidder MUST submit a minimum of one (1) CV for each of the following key categories of services;
o    Account Management and Coordination;
o    Ad Server (account management and coordination);
o    DMP (account management and coordination); and
o    DSP (account management and coordination).

Basis of Selection:
Bidders must comply with all the requirements of the bid solicitation, meet all mandatory technical evaluation criteria and obtain the required minimum of points the rated technical evaluation criteria which are subject to point rating. The responsive bid with the highest combined rating of technical merit and price that will be recommended for award of a contract

To avoid any conflict of interest or potential conflict of interest, an exclusivity clause will form part of the Advertising Technology Provider (ATP) solicitation. It will forbid the eligibility of any one supplier from being awarded both the Agency of Record (AOR) and ATP contracts. A similar clause will be included in the associated AOR solicitation EP361-151112

More information on the advertising practices of the Government of Canada can be found at:

All inquiries regarding aspects of this request for proposal should be e-mailed to: or faxed at 613-949-1281.

Solicitation documents must be obtained through

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.

Access and terms of use

Government of Canada (GC) tender notices and awards, solicitation documents and tender attachments are available free of charge and without registration on, the authoritative location for GC tenders.

You may have received this tender notice or award through a third-party distributor. The Government of Canada is not responsible for any tender notices and/or related documents and attachments not accessed directly through

This Government of Canada tender notice or tender award carries an Open Government Licence – Canada that governs its use. Related solicitation documents and/or tender attachments are copyright protected. Please refer to the section about Commercial Reproduction in the Terms and Conditions for more information.

Solicitation Documents

ABES.PROD.PW__CZ.B008.E66975.EBSU000.PDF English
ABES.PROD.PW__CZ.B008.F66975.EBSU000.PDF French

Contact Information

Contact name     Granger, Dominique
Contact phone     (613) 990-4033 ( )
Contact fax     (613) 949-1281
Contact address    360 Albert St. / 360, rue Albert
12th Floor / 12ième étage
K1A 0S5

For more information visit

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