Date closing 2015/04/22 14:00 Eastern Daylight Time (EDT)
Reference number PW-$$CZ-008-66975
Solicitation number EP361-150005/A
Region of delivery Alberta, British Columbia, Manitoba, National Capital Region, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
Notice type Notice of Proposed Procurement (NPP)
GSIN T003A: Advertising
Trade agreement None
Tendering procedure The bidder must supply Canadian goods and/or services
Competitive procurement strategy Best Overall Proposal
Procurement entity Public Works & Government Services Canada
End user entity Public Works & Government Services Canada
Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
Competitive Procurement Strategy: Best Overall Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements:
Nature of Requirement:
Canada is seeking the services of a supplier to fulfill the mandate of Government of Canada (GC) advertising technology provider (ATP) to support a wide range of government programs and services through advertising technology services. These services, and certain related optional services, are to be provided on an “as-and-when-requested” basis. Corporate Services will also be required on an ongoing basis.
The mandate includes services in support of GC digital advertising activities within Canada, at the national, regional, rural and community-based levels, targeting all ages and origins, including ethnic and Aboriginal communities, in English and French, as well as in other languages, as required. A limited number of activities could entail requirements in other countries..
Period of Contract:
The period of contract will be for three (3) years with the possibility of two (2) additional one (1) year option periods.
The Canadian Content Policy will apply to this procurement.
This procurement is not subject to trade agreements.
A Bidder’s conference/teleconference will be held in Ottawa Ontario on March 23, 2015. Bidders are invited to attend in person or by teleconference. Bidders who do not attend will not be precluded from submitting a proposal.
More information is provided in the Request for Proposal.
The Bidder MUST submit two (2) case studies of digital advertising campaigns, which were completed* within the last three (3) years of the bid closing date, and were managed by the Bidder or its senior personnel. The minimum net media budget for the digital component(s) must have been $200K. Between the two (2) case studies provided, the Bidder MUST demonstrates its experience in the management of integrated advertising technology systems and data by addressing each of the following requirements:
o traffic and track digital advertising creative of various formats across various sites and platforms;
o target select audiences in real time;
o ensure brand safety;
o prevent or detect impression fraud;
o verify or measure viewability; and
o measure and report on overall campaign performance for various digital advertising tactics including the integration of external system and data, and the development and provision of customized reporting with controlled access, tailored to a client’s specific needs.
The Bidder MUST submit a minimum of one (1) CV for each of the following key categories of services;
o Account Management and Coordination;
o Ad Server (account management and coordination);
o DMP (account management and coordination); and
o DSP (account management and coordination).
Basis of Selection:
Bidders must comply with all the requirements of the bid solicitation, meet all mandatory technical evaluation criteria and obtain the required minimum of points the rated technical evaluation criteria which are subject to point rating. The responsive bid with the highest combined rating of technical merit and price that will be recommended for award of a contract
To avoid any conflict of interest or potential conflict of interest, an exclusivity clause will form part of the Advertising Technology Provider (ATP) solicitation. It will forbid the eligibility of any one supplier from being awarded both the Agency of Record (AOR) and ATP contracts. A similar clause will be included in the associated AOR solicitation EP361-151112
More information on the advertising practices of the Government of Canada can be found at:
All inquiries regarding aspects of this request for proposal should be e-mailed to: [email protected] or faxed at 613-949-1281.
Solicitation documents must be obtained through BuyandSell.gc.ca
Delivery Date: Above-mentioned
The Crown retains the right to negotiate with suppliers on any procurement.
Documents may be submitted in either official language of Canada.
Government of Canada (GC) tender notices and awards, solicitation documents and tender attachments are available free of charge and without registration on Buyandsell.gc.ca/tenders, the authoritative location for GC tenders.
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Contact name Granger, Dominique
Contact phone (613) 990-4033 ( )
Contact fax (613) 949-1281
Contact address 360 Albert St. / 360, rue Albert
12th Floor / 12ième étage
For more information visit buyandsell.gc.ca